project overview
LumiQ, a podcast platform that enables finance and accounting professionals to earn CPE credits on the go, had outgrown it's visual identity.
Through a complete rebrand spanning visual identity, marketing materials, and the product itself, LumiQ is able to show up more confident, provide a better experience to users and has a scalable foundation for new features and product growth.
The Hurdle
A Startup Identity in a Mature Market
To support rapid scaling and new features, LumiQ needed to evolve beyond its startup roots. The growing friction between the website, marketing materials and the product, made the overall brand experience feel fragmented.
Previous website design
Previous product design
The Approach
A Seamless, Scalable Ecosystem
By moving away from scattered pieces and building a cohesive library of assets, we made sure every touchpoint felt like it belonged to the same family. This allowed us to elevate the look for our professional audience while making it much easier for the entire team to build a consistent, intuitive experience across marketing and product.
The New LumiQ
One System, Two Worlds
The final result is a LumiQ that feels truly whole. By giving the rebrand a solid, scalable foundation, we were able to bridge the gap between brand discovery and product usability. This shared language doesn’t just look better, it ensures that every interaction, from the first click on the website to earning a credit in the app, feels like one continuous, professional experience.
