project overview
Bluboho, a Toronto-based fine jewelry brand, wanted to showcase new collections and share the thoughtful stories behind the pieces.
To bring these stories to life, we focused on connecting with their community through a mix of email and social media. The goal was to share the 'why' behind the pieces in a way that felt authentic and naturally built awareness, encouraging sales.
design elements
Illustrations & Textures
We leaned into layered textures, organic illustrations, and earthy tones for visuals. This resulted in a series of whimsical, inviting newsletters that felt less like a typical marketing campaign and more like a warm invitation into the Bluboho world.
final outputs
We rolled out a variety of weekly newsletters, driving increased sales and social media growth through consistent, authentic storytelling.
Blue Lagoon
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Tree of Life
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How to Build a Stack
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Wanderers
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Social
With the release of each weekly newsletter, we designed related social posts to share on both Instagram and Pinterest.
